Privacy Policy

This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase from trendandbend.co.uk (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you access the Site, we automatically gather certain details about your device. This includes information about your web browser, IP address, time zone, and cookies stored on your device. As you browse the Site, we also collect data regarding the specific web pages or products you view, the websites or search terms that led you here, and how you interact with the Site. We refer to this automatically collected data as “Device Information.”

We collect Device Information using a few different methods:

• Cookies: These are small data files placed on your device, often containing a unique anonymous identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
• Log files: These record actions on the Site and gather data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: These electronic files help us track your navigation across the Site.

Thank you for taking the time to understand how we protect your privacy!

When you make a purchase or attempt to make one on our Site, we collect certain details from you. This includes your name, billing address, shipping address, payment information (such as credit card numbers and any other accepted payment methods), email address, and phone number. We refer to this as “Order Information.”

Additionally, we may gather other data, including offline information or purchased marketing lists.

In this Privacy Policy, when we mention “Personal Information,” we mean both Device Information and Order Information.

How Do We Use Your Personal Information?
We primarily use the Order Information we collect to fulfill orders placed through the Site. This involves processing your payment, arranging for shipping, and sending you invoices or order confirmations. We also use this Order Information to:

• Communicate with you;
• Monitor our orders for potential risks or fraud;
• Provide you with information or advertisements about our products or services based on your preferences.

We collect Device Information to identify potential risks and fraud, such as your IP address. This information helps us improve and optimize our Site by analyzing how customers navigate and engage with it, as well as assessing the effectiveness of our marketing and advertising strategies.

Moreover, we may utilize Device Information for advertising and retargeting purposes.

Sure! Here’s your text rewritten in a more user-friendly tone while incorporating the specified changes.

SHARING YOUR PERSONAL INFORMATION
We want to be transparent about how your Personal Information is shared. We collaborate with third parties to help us use it effectively. You can find out more about Google’s handling of your Personal Information here: https://www.google.com/intl/en/policies/privacy/. If you prefer, you can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We might also share your Personal Information to adhere to legal obligations, respond to legal inquiries, or to protect our rights and interests.

BEHAVIORAL ADVERTISING
We use your Personal Information to present you with ads and marketing messages that we believe will interest you. If you’re curious about how targeted advertising works, you can visit the Network Advertising Initiative’s informative page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

If you’d like to opt out of targeted advertising, you can do so using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You also have the option to opt out of certain services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that our data collection and usage practices remain unchanged when we receive a Do Not Track signal from your browser.

Feel free to let me know if there’s anything else you’d like to modify!

YOUR RIGHTS
If you’re located in Europe, you have the right to access the personal information we hold about you. You can also request corrections, updates, or deletions of that information. If you’d like to exercise any of these rights, please don’t hesitate to get in touch with us using the contact details provided below.

As a European resident, we want to inform you that we utilize your information to fulfill any contracts we may have with you, such as when you place an order on our site. We also use your information for legitimate business purposes we’ve mentioned previously. Please note that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order on our site, we will retain your Order Information for our records until you request its deletion.

CHANGES
We may occasionally update this privacy policy to reflect changes in our practices or for legal and operational purposes.

KLARNA
In order to offer you Klarna’s payment options, we may share your personal information, including contact and order details, with Klarna during checkout. This allows Klarna to assess your eligibility for their payment methods and tailor those options for you. Your data will be treated according to Klarna’s privacy policy.

CONTACT US
For more information about our privacy practices, any questions, or if you would like to submit a complaint, please reach out to us via email at admin@trendandbend.co.uk or send a letter to the address below:

Trend and Bend
[Re: Privacy Compliance Officer]
Trend and Bend
2 Merton Court, Victoria Road South., PO5 2DE, UK

Rest assured, we do not store, sell, share, rent, or lease any credit/debit card details or personally identifiable information to third parties.